Technology & Trust: What Agents Need to Know

In this special episode, Molly McKinley, Founder of Redtail Creative and Entrepreneurship Instructor at Meredith College School of Business, unpacks how AI can boost your online business presence, enhance client relationships, and help you become the agent both humans and algorithms trust.

Molly will explain the Three-Layer Discovery Framework and how clients and AI systems identify experts. You'll learn about the five essential pillars for maintaining long-term credibility, as well as the compliance prompts that every REALTOR® should use to ensure responsibility and protection when integrating AI into their business practices. Molly's approach helps you leverage technology to amplify your relationships.

Watch the full episode to discover how to use AI tools confidently and ethically.

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