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Balance for Better: International Women's Day 2019

From the international Women's Day Website:

International Women's Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity.

International Women's Day (IWD) has occurred for well over a century, with the first​ ​IWD gathering in 1911 supported by over a million people in Austria, Denmark, Germany and Switzerland. Prior to this the​ Socialist Party of America, United Kingdom's Suffragists and Suffragettes, and further groups campaigned for women's equality.

Today, IWD belongs to all groups collectively everywhere.


Here at WomanUP!® we are celebrating women every day and working toward representative parity in our industry at c-suite levels. But International Women's Day is a special moment to highlight achievement of our members and our industry.

  • In the last half century, women have gone from an outlier in agency offices to representing a full 60% of all real estate agents.

  • Home ownership by single female-headed households is at 42% in California (as of 2014). (2)

  • Women-led businesses have increased 58% in the last 2 years, compared to the national growth of only 12%.(3) That's massive!

Cheers to that, eh?

But real talk for a minute. These are great stats, but our data? We just aren't seeing the same growth in representation at the brokerage level that is present in other industries. We have a lot of work to do, yet.


Here's 5 ways we can celebrate International Women's Day this year.

1) Develop a business relationship with a female artisan in your own community. Think bakers you can contract with for open house or office snack drops, female-owned florists to deliver monthly flowers for your agents, or artists you can feature on your office walls in a rotating gallery- you get beautiful original art, and the artist has an opportunity to sell to a wider audience!

2) Visit your local bookstore and pick up a new book. Ask the owner for a recommendation for a new international author to expand your worldview! From the magical realism of Chilean-American Isabel Allende to Turkey's bestselling Elif Safak or Nigeria's Chimamanda Ngozi Adichie, there is a rich world of voices out there to discover.

3) Donate your time to a local charity that supports educational opportunities for young women. As a local business owner yourself, you have a lot of knowledge to share with your community. Find an initiative that makes you tingle and send a note- many organizations have volunteer forms you can fill out, and offering your expertise or simply your time and hands will make a difference in the lives of the women of your community.

4) See a movie with a female protagonist or by a female director (or both!). Entertainment not only responds to but can be a leader in cultural shifts, and heading to the movie theaters to support female-led projects is a strong message to production studios that women's stories are worth their time and money. We've got Captain Marvel and Miss Bala on our list of currently-playing female-directed and female-starring movies. Can't wait!

5) Invite your Business besties to register for WomanUP!® 2019 when tickets go on sale on Monday, March 11! There's nothing like a community of driven women coming together to effect change in the world. We are so proud of the BOLD MOVES we've seen in the #womanuptribe since we founded the movement 2 years ago.





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