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7-8 * Wisdom from Diana Bull

Hello WomanUP!® Community!

On our Wednesday show, Leslie interviewed Diana Bull, Broker Associate & Financial Officer at Pacific Crest Realty.

At the age of 22, Diana began her real estate career. That was 44 years ago! Diana is described by her colleagues as a “role model REALTOR” - extremely knowledgeable, highly energetic, a good listener, excellent communicator, and super dedicated to our real estate profession and her clients!

Diana is a REALTOR® EMERITUS and a member of NAR’s Hall of Fame. Diana has held numerous leadership positions with the National Association of REALTORS®. She has been elected NAR director from California for 27 years. Diana served as NAR’s Regional Vice President and on the Finance Committee under seven NAR Treasurers. She is on the 2016 Leadership Team, serving as NAR’s Liaison for Law & Policy.

Diana served as President of the Santa Barbara Association of REALTORS® in 1982 and was Santa Barbara’s REALTOR® of the YEAR in 1986. She also was the first female Treasurer in 1996 & l997 for the California Association of REALTORS® and served as CAR’s President in 1999. She was named 1999 California REALTOR® of the YEAR.

Dedicated to our Santa Barbara community, Diana was honored as the “Business Leader/Mentor of the Year” for the Santa Barbara Hispanic Chamber of Commerce. She was named among the “Top 50 Women in Business” by the Pacific Coast Business Times. Also, Diana served as President of the National Association of Women Business Owners for Santa Barbara.

Diana is well-known for giving years of 110% world-class service to her profession and clients.

Click the image below to watch the replay.

Prefer to watch it on YouTube? Click here.


Leading In Times of Crisis Series Q+A

In 2020, the National Association of REALTORS® named Santa Barbara Realtor Diana Bull a 2020 Distinguished Service Award recipient. This national award is the highest honor bestowed by the association, awarded to only two people annually from more than 1.4 million members nationwide. The award recognizes Realtors who have made outstanding contributions to the real estate industry and have set themselves apart as leaders.

Diana is the first California female Distinguished Service Award recipient in the association’s 112-year history!

Here is some Weekly Wisdom from Diana.

Q1: What are the biggest challenges for leaders at this time?

  • Staying positive to inspire others. Start by taking good care of yourself. Get plenty of rest, drink lots of water, exercise (take walks, move!), eat properly, watch “happy” movies, read heartwarming books. Participate in family & friends Zooms to stay “Happy.” Girlfriend Happy Hours work!

  • Stay in touch with people you are leading. Start by being consistent. Always execute same day of week Zoom or make scheduled “touching base” phone calls. Show you care!

Q2: What are you seeing as the biggest opportunities for leaders right now?

  • Leaders are trying new technologies and learning new “best practices.” They are growing as leaders. Then, they are able to lead by example and share!

  • Leaders are more collaborative with colleagues. They have time to learn from others. They are becoming more fulfilled by learning themselves. They are not stale!

Q3: What advice and resources are you sharing the most?

  • I am advising others to participate in learning opportunities. Best resources are offerings by NAR, CAR and local AORs. I share which opportunities that I am attending and encouraging others to join me.

  • I am sharing BEST movies, documentaries, etc. for entertainment to help myself and everyone stay engaged and avoid boredom!

Q4: What tips do have for leaders on how to communicate effectively?

  • Go back and dust off how you were trained on effective communication. It all comes back to you!

  • For me, I reviewed all my Mike & Tom Ferry and Brian Buffini training guides. Example, put a smile on your face before reaching out to others. Practice FORD: talk about their Family, their Occupation, their Recreation/fun, and their Dreams.

  • Become again the “People Person” you always enjoyed being.

Q5: What is your advice for leaders who are struggling, stressed…..

  • Reach out to others. Ask what they are doing to struggle less, destress.

  • Get out of the rut! Change your pace, change your cosmetics, shop in your closet for “new” outfits. Try new recipes.

  • Make an effort to be happy. Eliminate negativity (too much news, etc.) or downer people.

  • Be reflective. Meditate. Take time to think and jot down important thoughts. Create a ‘Happy” plan!

Read more about Diana's Distinguished Service Award:


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