top of page

WomanUP!® Wisdom Series * Starting A Brokerage

Updated: Mar 8

Want to learn how to start a real estate brokerage?

Want to take your brokerage to the next level?

Join these brokerage owners and operation experts as they share the lessons they learned, the wisdom that came from them, and the behind-the-scenes stories you want to hear before you step confidently into brokerage ownership!


Highlights from this chat...

What did you do before you got into real estate?

What’s the WHY behind you starting your own company?

  1. Mia McLeod

    1. Wanting to take care of my mom who raised both me and my sister as a single mom... she was the impetus for my entrepreneurial journey and why I knew I couldn't be an employee. I saw the hustle, grit, and tenacity, all in one; she was and continues to be my inspiration. My Why has evolved through the years. Why Statement: We strive to care, inspire and add value to others in everything that we do.

  2. Lori Namazi

    1. For years I helped others build their legacy. It was time to build mine and help others build theirs.

  3. Rhonda Keliipio

    1. My rules. The ability to create the culture and company from the passions in my heart. To define every aspect from commission splits, agent incentives, office space, community involvement and mentorship.

Is there a particular event or advice that got you “off the fence” and propelled you to take the first step?

  1. Rhonda

    1. I felt a pull or calling to do so. Finding the courage was a mindset shift. I asked myself an important question….Did I want to be a Realtor® who owns a business or a Business Owner that happens to be a Realtor®? I wanted to be a business owner and build something long-term that would be a viable business for my family and make a difference in my community.

  2. Mia

    1. Surprisingly, no, actually what worked in my favor was not knowing what I know now, hahaha! But, seriously, opening at the age of 22, I was just wanting to get started and had an entrepreneurial fire in me. But, I can totally see why many are on the fence and in my humble opinion, it is probably caused by feeling you need to know everything and have everything prepared to a T. My advice, just go for it, you will never regret going for it but you can regret not going for it.

  3. Lori

    1. I outgrew the company I had been working for and decided it was time for me to build my own business. Brokers would call me all the time and ask for advice, so I realized that independent brokers had no one to turn to. I created my company to fill an obvious gap in the industry to support brokers in growing their companies. Starting the brokerage was a few years in the making. A shower epiphany really got the ball rolling.

Want to find your own mentor?

Join the WomanUP!® Mentorship Program hosted on our Facebook Group and get connected to some of the magnificent experts in our community... for free!

Where should someone START today if they are thinking about starting their own brokerage?

  1. Lori

    1. Examine why you want to do it, what you’ll leave behind and need to replace, and have a conversation with others who have done it.

  2. Rhonda

    1. Look at the models that exist. Does one align with your vision? If not, then create what your concept looks like for you individually and create it. It doesn’t have to be anything bigger than just you.

  3. Mia

    1. So many resources, like Lori Nomazi...a tremendous resource, CAR, ask a successful broker out for coffee or lunch and be prepared with questions. TIME truly is money. And be clear on your WHY.

(Click the image below to learn more about the WomanUP!® Academy and take advantage of the limited-time discount being offered this month!)

If you could go back in time, what advice would you give yourself?

  1. Rhonda

    1. Spend more time with the dreamers and doers. Your circle of influence can propel you forward and breathe life into your goals.

  2. Mia

    1. Find a mentor, invest in a coach (which is investing in yourself), embrace the journey (you'll have some turbulence and setbacks for sure - but your greatest learns will always be through the challenges), have a personal growth plan, and not just a goal plan.

  3. Lori

    1. Stay out of your own way and trust your gut. Be the girl who decided to go for it, sooner!

What surprised you most?

  1. Mia

    1. How very many people actually want to see you succeed and how very many people are willing to help/mentor, if you only asked. There is truth to: ASK and you shall receive.

What has most disappointed or concerned you? Alternatively, what keeps you up at night?

  1. Rhonda

    1. You simply cannot motivate people. You can inspire people and hope that you can light a flame for them. I see agents with so many gifts and talents but they let fear rule their hearts and it keeps them from being the best version of who they are meant to be. Fear and faith simply can’t coexist in living your best life. No one really has it figured out and yet the ones winning in life are taking their dreams and moving forward scared or not. Believe with your whole heart that you have gifts that must be shared with this world.

  2. Lori

    1. What most surprised me was that people thought I should have done this a long time ago. They had more confidence in it than I did at first. Worrying that it’s too easy to get into this business keeps me up at night.


“Start now whether you are ready or not!”

  1. Lori: “When you have your broker’s license you have options.” “Be the girl who decided to go for it.”

  2. Suzanne: “You’ll be 30 anyway!”

  3. Rhonda: “You don’t have to have it figured out. Do it scared.” “Not dying with that dream my heart was worth every penny!”

  4. Mia: “It really is about the journey and the wisdom you gain… you can’t put a price on it!” “This is not our practice life.”

Favorite book you recommend?


  • Lori: Start Here With Mel Robbins

Want to connect to our amazing guest speakers?

(Click the image below to learn more about and sign up for Lori's workshop!)

83 views0 comments

Recent Posts

See All
bottom of page